UK: Boutique hotel and apartment collection Living Rooms will open 10 apartments at 65 Harley Street in Marylebone, London on 1 July 2024.
Set in a historic Grade II-listed building designed by Claude Ferrier and restored by Barbara Weiss Architects, 65 Harley Street marks the seventh property within the Living Rooms portfolio.
The new property joins The Laslett (Notting Hill), No.5 Maddox Street (Mayfair), Europa House (Little Venice), 56 Welbeck Street (Marylebone), Weymouth Mews (Marylebone), and 74-78 Marylebone Lane.
65 Harley Street features 10 apartments, offering a mix of one and two-bedroom units.
Services including a partnership with Hometainment for access to private chefs and cocktail masterclasses, 24-hour concierge, housekeeping, workspaces, access to private GP services via SOLICE healthcare, and preferred access with special rates at The Third Space Health Club.
“The demand for serviced apartments, both for short and long stays, is rapidly increasing,” said Tracy Lowy, founder of Living Rooms. “These versatile and comfortable living spaces are becoming the future of accommodation, offering a unique blend of hotel-like services and the comforts of home. Guests choose our apartments for the extra space, flexibility, and independence they provide, which traditional hotels often lack. As more people embark on extended trips for business or leisure, the need for accommodations that feel like home has grown significantly. Serviced apartments offer greater privacy and independence than traditional hotels, making them an increasingly popular choice for a wide range of travellers.”
Interiors of 65 Harley Street were led by Tom Bartlett of Waldo Works. Bartlett said: “We designed the interiors of this historic Harley Street building with a nostalgic nod to London hospitality. Our goal was to create stylish, comfortable, warm, and approachable rooms. We blended various aesthetics, periods, and colours to achieve a refined yet relaxed atmosphere, incorporating antique Persian rugs, marbled paper lampshades, and tweed-covered sofas alongside stainless steel, lacquer, glass, and contemporary shapes. Principal bedrooms feature a soft 1930s celadon palette with Prince of Wales check and ebony details.”
