US: Hilton’s lower midscale, extended-stay brand Project H3 has been officially revealed as LivSmart Studios.
LivSmart Studios by Hilton is designed to accommodate guests stays of 20 nights or more. In October 2023, Sun Management & Development Corporation broke ground on the first property located in Kokomo, Indiana. The 137-room site is expected to open by late summer this year.
Project H3 was first announced in May 2023. Currently in the United States, Hilton reports more than 350 deals are in various stages of negotiation for the new brand.
Isaac Lake, brand leader, LivSmart Studios by Hilton, said: “After much anticipation, we’re thrilled to announce that LivSmart Studios by Hilton is official. With a resilient $300 billion workforce travel market, the extended-stay segment continues to grow. It has never been as primed as it is now for this long-stay brand, and we’re thrilled with the initial excitement we’ve received from owners.”
Chris Silcock, president, global brands and commercial services, Hilton, added: “From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion. At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveler, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.”
The brand will offer signature features including outdoor patios with grills and communal firepits, in-room multipurpose furniture with a fully equipped kitchen, as well as an open-plan lobby area with a retail market, fitness and laundry facilities.
