UK: Developed by its digital agency partner Absurd, CitySuites has created a bespoke contactless check-in process to improve the physical and digital experience of guests.
The solution, designed to integrate with CitySuites’ existing PMS booking system, enables guests to input all required information prior to arrival. All that’s required is for guests to verify their identity on entry to the aparthotel.
The move is part of an ongoing programme to enhance the guest experience through new technology and digital-first services, allowing for revised COVID-19 social distancing procedures.
Oliver Bailey, cofounder of Absurd, said: “We’re working with CitySuites to continually evolve their digital capabilities and end-to-end service design. This latest launch will not only benefit the guest experience with a quicker check-in process but it minimises contact time, enabling customers and staff to stay safe, while complying with social distancing measures.
“Using our unique approach, to understand both the needs of guests and CitySuites’ teams, we’re able to identify the most relevant and value-add services to bring to market. Many service requirements for CitySuites differ from the more typical hotel needs, due to the specialist accommodation offered. This latest service was prioritised within the development schedule to allow CitySuites to quickly adapt to changes required due to Covid-19 compliance.
“We’ve designed and built the technology for CitySuites, rather than bolt on third party software, to enable the service to go beyond just accelerating online check-in. It will facilitate ongoing communication with guests and more personalised marketing.”
Earlier in the year, Absurd designed a bespoke online process for longer term guest bookings, and helped launched CitySuites’ Embankment Kitchen restaurant site.
CitySuites is located in Manchester City Centre. It’s a luxury aparthotel, part of the Select Property Group based in Alderley Edge, Cheshire.
