Germany: Digital hospitality platform NUMA Group has established its brand advisory board, aimed at “accelerating growth” for the company.
NUMA has introduced an advisory board to support the company’s expansion strategy. The group currently operates more than 6,500 units in European cities including Berlin, Munich, Rome, Milan, Madrid, Barcelona, and Vienna.
Thecla Schaeffer, Pierre-Laurent Baudey, and James Goode – who form part of NUMA’s advisory board – have previously have worked with global companies such as Nike, Airbnb, and G-Star.
Schaeffer, former chief marketing officer of G-Star and Tony’s Chocolonely, said: “As someone who is deeply passionate about the power of effective communications and branding, I’m honoured to bring my diverse experience to NUMA’s brand advisory board. Having led brand marketing efforts in industries ranging from fashion at G-Star to ethical chocolate at Tony’s Chocolonely, I understand the critical role communication plays in shaping brand identity and perception.”
Baudey, former global brand marketing director at Nike, said: “I’ve seen firsthand the transformative impact strong branding can have in accelerating a company’s growth. I look forward to collaborating with Pascal [NUMA] and the other advisory board members as we unleash the power of branding to grow NUMA into its full creative potential. I’m also excited to leverage my membership experience to explore how a brand-centric approach to loyalty can help unlock value across the business. I’m very honoured to be joining the team.”
Goode, former global head of creative at Airbnb, said: “I am thrilled to join NUMA’s new brand advisory board at such a pivotal moment in the company’s development. With our collective years of experience working with industry-leading brands, this board is poised to bring fresh perspectives to NUMA’s evolution. Together with Christian and Pascal’s team we will help craft compelling brand narratives and product experiences that resonate with the modern traveler and solidify NUMA’s position as a trailblazer in the hospitality industry.”
Christian Gaiser, CEO and co-founder of the NUMA Group, said: “The formation of our advisory noard marks the start of an exciting chapter for NUMA as we embark on a journey to elevate our brand and drive our expansion across Europe. Collaborating with visionaries like James Goode, Pierre-Laurent Baudey, and Thecla Schaeffer, whose innovative mindsets have redefined companies, fills us with anticipation for the transformative impact ahead. Their track record of fortifying brand strategy, identity, and communication for industry leaders aligns with our vision to redefine hospitality through bold innovation.”
Pascal Duval, NUMA’s VP of brand, added: “There has never been so much competition, or so much sameness, in the hospitality industry. Our goal is to bring NUMA’s unique approach to hospitality to life and make every stay a memorable experience. The brand team is excited to kick off this next phase for the brand and I am convinced that together with the board, we will firmly anchor NUMA in the minds of modern travellers.”
