UK: Hospitality platform NUMA Group has acquired the lifestyle aparthotel brand Native Places from Native Holdings for an undisclosed price.
NUMA Group has acquired 100 per cent of the short-stay business division Native Places from Native Holdings. Native Residential will remain part of Native Holdings and will continue to operate BTR, coliving, mixed-use and commercial assets under the leadership of Guy Nixon.
Native Places operates more than 800 units in London, Manchester, Edinburgh and Glasgow, across two brands: The Apartment Collection and Native Aparthotels.
The acquisition, which The Times reported was valued at nearly €25 million, will bring NUMA’s total European portfolio to over 7,300 units.
Christian Gaiser, CEO and co-founder of NUMA Group, said: “At NUMA, our mission is to redefine the hospitality landscape, tailoring it to the demands of contemporary consumers. We are at the forefront of digitising and elevating the entire travel experience, continuously seeking innovative ways to deepen the connection between our guests and their preferred urban destinations.
“We are thrilled to announce our partnership with Native Places and their team. We aim to establish a leading position in the UK’s premier cities, with London being the number one European hospitality market. Thanks to Native Places, we will gain access to a very strong brand recognised by leisure and business travellers,” he added.
Guy Nixon, founder of Native Places and CEO of Native Residential, said: “I’m thrilled to see Native Places becoming part of a pan-European platform offering our corporate and leisure guests an exciting choice of serviced apartments across a growing European network. I couldn’t be prouder of the Native Places brand and portfolio of assets that we’ve built over the years.
“Olivia Immesi, the current CEO of Native Places, has played a significant role in the acquisition process and will maintain her leadership role as the company joins the NUMA Group. Both Olivia and Archie Hunter, who has significantly expanded the Native Places portfolio in recent years, will continue to foster this growth in collaboration with the NUMA team. I extend my best wishes to the entire Native Places team as they transition into the NUMA Group,” Nixon said.
NUMA Group recently reached €2 billion in real estate assets under management with presence in 34 cities in 14 European countries.
