UK: Serviced accommodation provider The Stay Company has appointed Beth Ponsford as guest services executive.
Ponsford has specialised in hospitality throughout her career, with a strong background heading guest services in hotels. In her new role she will be “working to provide a seamless booking system for clients, nurture long-term business relationships and replicate the enhanced experience that guests can expect in premium hotels – something which The Stay Company believes is pivotal for the future of the serviced accommodation sector”.
Managing director Manjas Lidder said: “Beth’s expertise is particularly welcomed in these challenging times. Coronavirus has meant that many people have become cautious about using hotels, or are unable to do so, and the serviced accommodation sector has become a lifeline for many travellers. We’re looking to bridge the gap between the luxury hotel experience and secure accommodation – something that we’re positive will play an important role in the hospitality sector in the future. We’re delighted to have Beth onboard and know that with her skillset, we have an exciting opportunity to explore a new direction within the industry.”</p
