Nigeria: Developer Purple and Ascott have announced a strategic partnership that will deliver what is claimed to be Nigeria’s first professionally managed aparthotel.
A Purple company statement said: “This partnership will introduce and formalise the aparthotel concept to the Nigerian market through its first offering, Citadines PurpleLekki Lagos. This novel location will consist of approximately 150 units broken up into one-, two-, three- and four-bedroom furnished aparthotel suites, all benefitting from world-class management services, stunning ambience, design and build quality.”
“Citadines Apart’hotel is the industry leading hospitality brand that defines the Apart’hotel concept, with a network of more than 770 serviced residences and hotels worldwide. Citadines Apart’hotels offer the flexibility and practicality of a serviced residence with an infusion of locally influenced hospitality. The feature rich environment of Purple Lekki, which contains elements of retail, co-working, entertainment, cuisine, and arts and culture, provides the ideal setting for this product,“it added.
The aparthotel will be at the top of the Purple Lekki mixed-use development, which also features leisure, retail and office space.
Speaking at the signing ceremony between the two companies, Laide Agboola CEO of Purple said: “We have carefully put Purple Lekki in partnership with an internationally renowned hospitality brand like Citadines to create an exciting and affordable lifestyle experience for our customers across all income levels, whilst ensuring standards and quality that will deliver compelling returns to our investors.”
Vincent Miccolis, Ascott’s managing director, Middle East, Africa, Turkey and India, said: “We are delighted to establish this partnership with Purple, to introduce Ascott’s award-winning Citadines brand to the dynamic and evolving hospitality landscape in Lagos. Citadines is one of our most popular brands amongst vibrant travellers across the world, offering guests the flexibility and practicality of a serviced apartment with hotel services and locally influenced experiences. We are proud to welcome Citadines to Nigeria through our formidable partnership with Purple, and confident that Citadines PurpleLekki Lagos will be a highly sought-after destination for both global and local travellers.”
