USA: Red Roof will open 50 new properties in 2023, which will represent 60 per cent year-on-year growth.
Red Roof plans to open 50 properties in new builds and conversions, in 2023. This will represent 60 per cent of year-on-year growth. The company also delivered record revenue in 2022, which increased by 6.9 per cent year over year.
George Limbert, the company’s president, said: “Our model works, and we are seeing the outstanding results in our business. Demand for the Red Roof brand is fuelling growth as we continue to listen and evolve, improving the value proposition for guests as well as hotel owners and operators.”
With 76 per cent brand contribution and 104.7 per cent RevPAR index, 10 percent of the new properties will be Red Roof PLUS+. New quality standards and added amenities will be implemented, including upgraded vending and coffee and enhanced exterior lighting. This will be in cities such as Brooklyn, Jamaica, Virginia Beach, San Antonio and Belleville, expected to open in 2024.
Marina MacDonald, Red Roof’s chief marketing officer, said: “We are re-polishing the Red Roof PLUS+ brand in our portfolio, as there is high demand for this offering of increased amenities at an affordable price point, especially in this uncertain environment.”
Matthew Hostetler, chief development officer, said: “The dual-branded prototype, featuring 150 rooms, a centralized reservation system and shared labor provides operational efficiencies and positions the properties well for profitable growth.”
