US: Red Roof unveiled a new prototype for its HomeTowne Studios (HTS) by Red Roof extended stay brand at the 2021 AAHOACON conference of hotel franchisees.
The company says the new prototype was shaped by “input from hotel owners, longtime franchisees, and valued guests”. It features “modern room design aesthetics, a cost-effective development footprint, and a layout that sets new standards for improved operational efficiency”.
Other features include new furniture and fixtures and a more functional layout for public areas, with onsite offices and laundry rooms located near guest rooms, securable for after hours.
“It is no secret that Red Roof puts guests and franchise owners first,” said George Limbert, Red Roof’s interim president. “The new HomeTowne Studios prototype is a testament to those commitments and the culmination of many hours spent listening to the needs of the franchise community and partnering with them to come up with new concepts to create unprecedented value. As we unveil the concept at AAHOACON 2021, we invite the industry to join us for a look at the future of hotel franchising – a new kind of economy extended stay product for a new era in hospitality.”
Matt Hostetler, Red Roof chief development officer, said: “We are happy to bring this new prototype to the industry and to our franchise partners,” said “HTS is already the leading brand in the economy extended stay segment, and the new prototype takes the franchise value proposition to a new level. It is part of an long-term strategy of bringing industry-leading products to our partners and the industry. We’ve already received unprecedented interest from the development community – and look forward to sharing news about the further accelerated growth of the brand in the weeks ahead.”
