UAE: Rotana has revealed its growing pipeline of planned openings in the Middle East, Africa and the UK.
Unveiling its Middle East expansion strategy at the Arabian Travel Market (ATM), Rotana said so far in 2024, it had launched three new properties – Dar Rayhaan by Rotana in Al Khobar, Kingdom of Saudi Arabia, Riviera Rayhaan by Rotana in Doha, Qatar, and Bomonti Arjaan by Rotana in Istanbul, Türkiye.
On its upcoming plans, Rotana said it is set to launch nine new properties in Saudi Arabia over the next four years, doubling its key count in the country to over 4,400.
The KSA portfolio includes four planned Edge by Rotana properties and a Rayhaan by Rotana property in Riyadh, three properties in Al Baha, and the upcoming opening of Al Manakha Rotana in Madinah.
Onyx Arjaan by Rotana is also scheduled to open in Manama, Bahrain, later this month, it stated.
In the UAE, Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island, featuring 217 serviced apartments, is also on track to open this year in addition to Mangrove Rotana in Ras Al Khaimah with 240 keys, conference facilities, and dining varieties.
In the UK, Rotana will launch its first two properties, both under its affordable hotel and serviced apartment brand, Centro. Set to open this year, Centro New Malden and Centro Kingston are part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand.
In Senegal, Rotana announced a new 150-key Arjaan Hotel Apartments in Dakar.
Rotana CEO Philip Barnes said: “Building on a landmark 30-year legacy as a homegrown brand, Rotana has laid a remarkable foundation that allows us to continuously evolve our offerings and exceed guest expectations to create moments of “Treasured Time” unlike any other.”
“With an ambitious expansion strategy in place to add another 30 properties to our portfolio by 2026, we are actively venturing into new markets to introduce Rotana’s distinct hospitality offering to a global audience,” he added.
