Partners launch Sharjah’s first branded hotel residences

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Branded residences

UAE: Emaar Hospitality and developer Arada have partnered to launch the first branded serviced apartment building in Sharjah.

Owned and developed by Arada, and operated by Vida Hotels and Resorts, the Vida Residences Aljada building contains one-, two- and three-bedroom branded serviced apartments and a penthouse.

It will add to Vida’s UAE portfolio, which includes Vida Emirates Hills, Vida Downtown, Manzil Downtown, and the recently opened beach resort, Vida Umm Al Quwain.

According to Arada, the Vida Residences 3 Aljada consists of 149 high-end units, all of which are fully furnished and decorated by Emaar’s Vida brand.

Buyers can live in or rent out their properties themselves, or lease back the apartment to the hotel rental pool.

The building is located in Naseej District, a new creative neighbourhood for Sharjah that also contains “a world-class museum and makers’ district”.

Construction on Vida Residences Aljada and the adjacent Vida Aljada hotel will commence in the second quarter of 2022 and is set to be completed by the end of the second quarter of 2023.

Arada vice chairman Prince Khaled bin Alwaleed bin Talal said: “The introduction of this impressive building is yet another step in our partnership with Emaar Hospitality Group and follows on from the successful launch of two branded residences buildings over the course of the last year. We are delighted to be able to provide our buyers with the service quality, finishing and amenities for which the Vida brand is well known.”

Residents will have exclusive access to a rooftop infinity swimming pool, a gym, dedicated family pool and children’s play area.

“The opening of Vida Residences 3 Aljada is testament to Emaar’s commitment to continuously placing the UAE in the frontline of innovative and luxurious solutions for residents,” said a company spokesman. “Emaar Hospitality’s Group’s Strategy will ensure buyers are presented with residential units designed to reflect Vida’s iconic brand elements in the heart of Sharjah’s fastest-growing community,” he added.

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