UK: Lifestyle aparthotel brand The July will open its first international property in London Victoria, scheduled to launch in July 2025.
The July London Victoria will offer 114 apartments, each with a fully equipped kitchen along with a sofa and work space, plus two residential apartments comprising one with two bedrooms and another with three bedrooms.
Amenities include a gym and wellness area with a sauna, flexible workspace, and three meeting rooms with a breakout area. An on-site restaurant and bar, due to be revealed early next year, will be open for breakfast, lunch and dinner.
In each location, The July will also offer a ‘neighbourhood key’ for local residents to access exclusive events, hotel deals across the portfolio, and seasonal discounts at the hotel’s dining venues.
Simika Nayyar, marketing director at The July, said: “Apartment living offers a unique freedom and an instant connection to the neighbourhood, letting guests at The July truly experience life as a local.
“The way we work and travel is changing. The lines between business and leisure travel or the office and home, are becoming more blurred than ever. The July embraces these evolving lifestyles by creating flexible spaces where you can seamlessly switch between focused work, city exploration, and relaxation. Whether you want to host a dinner in your room or shut your laptop and head to the sauna — it’s all possible under our roof,” she added.
Upcoming locations for The July include Dublin and Lisbon. The group rebranded from City ID in November last year.
