UK: Opening in spring 2022, The Other House will debut in South Kensington, London, with 200 “club flats” designed by Bergman Design House.
The Other House South Kensington will offer 200 “club flats” that span eight categories: Club Town, Club Garden, Club Courtyard, Club Mezz, Club Lass, Club Vault, Club Turret, and Club Access. These range in size from 24 square metres to 54 square metres, as well as two, three and four-bedroom options.
Building on the serviced apartment model, rooms come complete with fully fitted kitchens, living and sleeping areas. The brand will also introduce hotel-style amenities, such as a private club exclusively for residents and members with two bars, spa and fitness studio.
A company app will allow guests to manage their stay from booking, checking-in and room entry, as well as arranging room cleaning, laundry, beauty treatments, restaurant and bar bookings.
For long-stay guests, with bookings available from one day to one year, The Other House will offer flexibility for residents to book in and out to accommodate holidays and trips away.
The Other House co-owner and CEO, Naomi Heaton, said: “The Other House caters to consumers looking for flexibility, style and greater personalisation and who embrace responsibility and slow travel. Our mission is to create spaces and use technology to enhance the overall guest experience and completely reinvent how people stay, providing a renewed sense of space, place, ownership and engagement. And for our longer stay residents, we are delighted to be launching a service not previously seen in the UK market, and at a time when consumers are making conscious decisions about how they want to live.
“The concept paves the way for a new era of smart travellers. We are a meeting place, chill-out space, a hotel, and second home,” she added. “Our guests could be here on business, for leisure, to study or just dropping by for a drink. Each are on different journeys but they all know where they want to be.”
South Kensington marks the brand’s debut in the UK, with additional openings planned in locations such as Covent Garden by 2023. An international roll out of The Other House will follow.
