US: London-based thesqua.re and Taylor Made Furnished Apartments have formed a strategic partnership in New York City.
The partners say the alliance will “provide corporate travellers not just use of an automated system to reserve their furnished apartment, but a whole interactive, customer-centric experience from the time you book to the time you walk into your home away from home. This customer-first approach is truly a win-win and a first of a kind partnership in the serviced apartment industry”.
Tobey Pino, president of Taylor Made said: “In this digital age, many people are frustrated because they don’t have anyone they can reach out and talk to about booking a furnished apartment. With this new strategic partnership, those travellers who need and want to speak to a person will have the ability to do that. Speaking to a real-live person can make all the difference when you are in an extended stay situation.”
“Unlike other major technology platforms, our unique collaboration allows people the ability to not only stay in a serviced apartment anywhere in the world but to enjoy the personal human touch coupled with the comforts of home,” he added.
Sid Narang, CEO of thesqua.re, said:”I believe Taylor Made Furnished Apartments has an extraordinary footprint in one of the most important corporate housing markets in North America. We believe their market leadership, well-located apartments and culture of service excellence makes them our ideal partner for our ever-increasing client base seeking prime Manhattan corporate housing. Application of our proprietary technology onto Taylor Made FA’s ideally located Manhattan serviced apartments will create a seamless experience for all global corporate customers on both sides of the Atlantic.”
The Taylor Made FA and thesqua.re strategic alliance will operate in New York City. thesqua.re says: “The combination of thesqua.re’s digital reservation platform and Taylor Made FA’s boutique high-end service level approach will not only benefit thesqua.re’s 200+ global corporate client base alongside one million annualised traffic on its web properties, but all those who are interested in having this type of experience when short-term housing is required. Additionally, the new partnership provides the opportunity for all NYC corporate clients with the option of working with an experienced realtor, whose team can help with locating permanent housing throughout the tri-state area if the assignment becomes long-term.”
Narang added: “With thesqua.re’s global brand, a dedicated workforce of over 100 technology and business travel professionals, a full suite of technology products that enable live bookings, yield management, in-apartment tablets and real-time review addressal systems, this partnership can help create an unrivalled customer experience to our globally mobile business travel customer.”
Pino concluded “We look forward to a long and fruitful future between thesqua.re and Taylor Made FA. Because where you stay matters and how you get there can make all the difference in the world.”
