France: From 8th-10th November, Zoku Paris will host its first Writer-in-Residence project, designed to uncover what hybrid hospitality means for residents, coworkers, visitors and staff.
The three-day project will involve interviews, observations of how communal space is used, as well as documentation on how community events shape the guest experience.
Insights gained will be used by Zoku to spot emerging trends, explore new use cases, and improve the on-property experience.
Paris-based journalist Matthew Parsons, former editor at Skift and Business Travel News Europe, will be Zoku’s first Writer-in-Residence.
Parsons said: “I’m excited to embark on this project with Zoku. The brand has positioned itself at the centre of this hybrid hospitality movement, where guests live, work and socialise under one roof. But what does ‘hybrid hospitality’ actually look and feel like? I’m looking forward to hearing guests’ stories, to find out what today inspires and motivates remote workers, digital nomads, and traveling business professionals.”
Hans Meyer, co-founder and managing director at Zoku, said: “At Zoku, we’re always seeking new ways to understand how people connect, collaborate, and thrive in shared spaces. The Writer-in-Residence project allows us to gain authentic insights into the lived experience of hybrid hospitality. By inviting a journalist into our world, we hope to deepen our knowledge of how Zoku’s guests find balance and productivity here and to explore new ways to create meaningful connections between our mobile professionals and the local community in the 17th arrondissement.”
Zoku Paris opened in 2023 and is the group’s fourth location, following Amsterdam, Copenhagen, and Vienna.
Findings from the Writer-in-Residence project will be released across Zoku’s website and social media channels.
