Ascott adapts extended stay brands for resorts

Worldwide: The Ascott Limited, the wholly owned lodging business unit of CapitaLand Investment, now has around 50 resort properties in operation and under development globally.

As part of its multi-typology brand strategy, Ascott is adapting Citadines, lyf, Oakwood and its other brands for resort settings. 

In the past 10 months, Ascott has signed 11 properties via management and franchise agreements. 

Recent signings include the 369-unit beachfront Citadines Selavia Phu Quoc (Vietnam), which is scheduled to open in 2027. Citadines will also launch in the Philippines with a beachfront resort in Cebu.

In Indonesia, the 120-key lyf Labuan Bajo marks Ascott’s debut in the country, located in Labuan Bajo. It too will open in 2027.

Three other resort projects in Indonesia are expected to open from 2026 to 2028. These include the 57-unit Oakwood Jimbaran Villas and Residences Bali and the 366-unit Oakwood Premier Berawa Beach Bali, as well as the 180-unit Oakwood Sanur Bali.

In South Korea, Ascott will also introduce its Oakwood brand with a 500-key property in Lagoon Town – a resort complex under development in Gangneung’s Cultural Olympic Special Zone.

Serena Lim, chief growth officer for Ascott, said: “As leisure travel continues to outpace global tourism growth, we are seeing strong momentum from property owners eager to grow with us in the resort space. Owners are drawn to our flex-hybrid model, which optimises returns and mitigates risk in dynamic leisure markets by serving both short and extended stays within a single operational framework. 

“Backed by a loyal and expanding member base seeking elevated leisure experiences, Ascott is well-positioned to deliver long-term value through exceptional resort stays, creating results for owners, delight for guests and impact across the markets we serve.” 

Tan Bee Leng, chief commercial officer for Ascott, added: “Ascott’s flex-hybrid model and multi-typology brand approach allow us to scale trusted urban brands into resort destinations with local authenticity and operational excellence, creating a virtuous cycle that benefits guests, members and property owners alike.”

Highlights:

• Ascott has adapted its extended stay brands for resort settings, reaching around 50 resort properties worldwide.

• Citadines resorts are coming to Vietnam and the Philippines.

• The lyf brand will debut in Indonesia in 2027.

• Oakwood resorts will open in Bali, Sanur, and South Korea.