UK: Hospitality company The Ascott Limited has taken over management of both the Millennium and Copthorne hotels at Stamford Bridge and will rebrand the properties under lyf.
The two Stamford Bridge on-site hotels, collectively known as Stamford Bridge Hotel, are located next to Chelsea Football Club stadium.
Following a renovation in 2025, Stamford Bridge Hotel will be rebranded under Ascott’s lyf brand. The new hotel will be called lyf Chelsea London.
Frédéric Carré, regional general manager Europe of The Ascott Limited, said: “The takeover of Stamford Bridge Hotel marks a significant milestone for Ascott as we expand our footprint in London.
“We are really looking forward to rebranding the hotel under our lyf brand, which is known for its vibrant and community-centric living spaces. Our plans for lyf Chelsea London include extensive renovations to enhance guest experiences and create a dynamic environment that aligns with the lyf brand’s ethos. We look forward to welcoming guests – including football fans – to this iconic location and providing them with unique and memorable stays,” he added.
In July, Ascott was named Chelsea FC’s official global hotels partner. The collaboration offers exclusive experiences for Ascott Star Rewards (ASR) members, including access to matches at Stamford Bridge and VIP visits to the club’s Cobham training ground.
