South Africa: The South African brand BlackBrick Aparthotels has joined forces with HotelREZ to help drive strategic growth in the corporate and leisure market.
The collaboration aims to improve BlackBrick’s direct revenue ratio and dependency on online travel agencies (OTA).
The aparthotel brand will also gain access to HotelREZ’s global agency sales network and travel; management company (TMC) partnerships.
HotelREZ’s chain code has boosted visibility across more than 750,000 travel agencies worldwide, now providing BlackBrick with improved visibility.
The partnership will start with the opening of five properties on the HotelREZ platform: BlackBrick Bedfordview and BlackBrick Sandton 1 and 2 in Johannesburg, and BlackBrick Foreshore and BlackBrick Gardens in Cape Town.
BlackBricks targets digital nomads, and travellers seeking accommodations with amenities such as boxing gyms, Pilates studios, rooftop bars, swimming pools, and coworking spaces.
Jonathan Liebmann, co-founder of BlackBrick Aparthotels, said: “HotelREZ’ reach allows us to stay independent while still plugging into a powerful distribution network, and community of like-minded properties, which is the perfect balance for our brand.”
Highlights:
- BlackBrick Aparthotels has partnered with HotelREZ to accelerate growth in corporate and leisure travel markets.
- The collaboration aims to improve BlackBrick’s direct revenue ratio and reduce OTA dependency.
- The brand has gained access to HotelREZ’s global agency sales network and TMC partnerships.
- BlackBrick has launched five properties on the HotelREZ platform, including locations in Johannesburg and Cape Town.
