Choice Hotels launches campaigns for extended stay brands

US: Franchisor Choice Hotels has rolled out two marketing campaigns designed to spotlighting its four extended stay brands.

The brands include Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites. 

The Stay in Your Rhythm campaign focuses on all four brands and shows how business and leisure travellers can maintain their routines during long-term stays. 

The WoodSpring Way campaign highlights the hospitality and service of WoodSpring Suites staff. The featured general managers span Chicago, Denver, Atlanta and Orlando. 

Both campaigns are driven by research and guest feedback showing that travellers value efficiency, cleanliness, good value, and flexibility during their stay. 

The campaigns will run through the rest of the year and into 2026, across various channels including paid social media, ConnectedTV, digital display and online video.

“As leaders in the extended stay segment, Choice Hotels has long understood that this category is unlike any other in the hospitality industry, defined by distinct guest expectations that we continuously strive to exceed,” said Noha Abdalla, chief marketing officer, Choice Hotels.

“These first of their kind campaigns reflect our extensive understanding of why people stay longer – from work assignments and relocations to life transitions and personal journeys. No matter the reason, we know our guests aren’t looking to escape their routines – they’re looking to maintain them. That’s why we take pride in our unique position to offer guests what matters most: consistency, comfort and connection,” she said. 

Matt McElhare, VP extended stay brands, Choice Hotels, added: “We’ve designed our extended stay properties to ensure we provide guests with everything they need when circumstances take them away from home for weeks at a time. 

“Through the launch of our innovative campaigns, we aim to educate the growing population of extended stay travellers on how our brands offer the best value in the industry while also profiling the unique culture in our flagship brand, WoodSpring Suites, which has consistently set the standard for guest satisfaction in the segment. We’re especially thankful to our owners and management company teams that help to build and sustain this culture on property, consistently delivering a great guest experience.”

Highlights:

• Choice Hotels has launched two marketing campaigns to spotlight the company’s four extended stay brands. 

• Stay in your Rhythm highlights how business and leisure travellers can maintain their routines during extended stays.  

• The WoodSpring Way emphasises the service culture of its WoodSpring Suites staff, featuring GMs from US cities including Chicago and Orlando.

• Running through 2026, marketing spans digital platforms including paid social, ConnectedTV, online video, and display ads.