Europe: Digital hospitality platform NUMA Group has shared a growth report for 2024 highlighting its expansion in Europe, strategic acquisitions, and new partnerships.
Now present in 36 cities and 15 countries across Europe, NUMA said it served one million nights and generated more than 100 per cent revenue growth in 2024 compared to 2023.
Due to its proprietary AI-enabled technology platform, NUMA said it was able to automate 65 per cent of guest communication and optimise room assignments via AI agents, which reduced workloads by 70 per cent while improving response times by 90 per cent.
Last year, NUMA also had its UK debut with the launch of NUMA Bloom in London’s Bloomsbury district. The group extended its footprint in the country with the acquisition of Native Places, a lifestyle aparthotel brand which added more than 800 units to its portfolio across London, Manchester, Edinburgh, and Glasgow.
NUMA also expanded in Spain, Portugal, Italy and the Nordic region, with its first property opening in Copenhagen.
To support its growth, key appointments last year included Antonio Fragateiro as director of real estate for Portugal, as well as Andrea Favarath and Sarah Sonntag in the group’s corporate sales team through the new NUMA for Business platform.
Christian Gaiser, CEO of NUMA Group, said: “At NUMA, we are redefining the hospitality industry by leveraging cutting-edge technology-driven solutions to meet the evolving needs of modern travellers. In the last few years, we’ve built a profitable, resilient European business based on sustainable rent coverage ratios and a strong balance sheet.”
He added: “As we continue to expand NUMA, we are actively exploring further M&A opportunities to strengthen our position as the most forward-thinking AI-driven operator in the hospitality sector.”
For 2025, NUMA said it hopes to add €80 million (£68.50 million) in revenue and approximately €50 million (£42.81 million) in gross operating profit. The group currently has more than €2.5 billion in assets under management.
