US: A survey by operator Extended Stay America and conducted by Wakefield Research found that extended stay hotels perform better than vacation rentals or apartments in terms of comfort, value and homeyness.
In the survey, 79 per cent of respondents claimed that extended stay hotels feel like “a home away from home”, while 82 per cent said they feel more like a home than vacation rentals and apartments. Participants preferred extended stay hotels, citing amenities (34 per cent), comfort and familiarity (33 per cent) and personalisation (30 per cent) as some of the most important factors. 43 per cent of respondents also claimed that extended stay hotels are more affordable.
CEO of Extended Stay America, Greg Juceam, said: “As a pioneer of the extended-stay segment, we’re proud to see these survey findings confirm that our guests value what sets us apart – affordability, the comforts of home and genuine care.”
89 per cent of respondents claimed that extended stay hotels fill a “vital need” for people in transition, while 66 per cent consider extended stay hotels a temporary replacement for home during events such as renovations, relocation or financial challenges.
Kelly Poling, executive vice president and chief commercial and brand officer, said: “Our guests depend on Extended Stay America because they know what to expect: spacious suites with fully equipped kitchens and plenty of room to work and relax – a place to call home for however long they need. We’ve spent three decades refining the extended stay experience, setting the standard for the category while consistently delivering genuine hospitality, affordability, and convenience.”
Another important feature cited in the survey was a full-sized kitchen, which all Extended Stay America suites include. 49 per cent of participants claimed a full-sized kitchen is the biggest advantage over traditional hotels, while 61 per cent said that access to a kitchen saves them over $75 each week.
The survey noted that 85 per cent of respondents said they would choose an extended stay hotel for their future hospitality needs.
Extended Stay America is a mid-priced extended stay brand in the US with more than 700 properties.
Highlights:
• Extended stay hotels outperform vacation rentals and apartments in terms of comfort, value and homeyness, according to a survey by Extended Stay America and Wakefield Research.
• 79 per cent of respondents said extended stay hotels feel like a “home away from home” and 82 per cent preferred them over vacation rentals and apartments.
• Key advantages cited include amenities (34 per cent), comfort and familiarity (33 per cent) and personalisation (30 per cent), with 43 per cent noting better affordability.
• Full-sized kitchens were a top feature, with 49 per cent saying it’s the biggest advantage and 61 per cent reporting weekly savings of over $75 due to kitchen access.
• 85 per cent of participants said they would choose an extended stay hotel in the future, with 89 per cent recognising their value for people in transition, such as during relocations or home renovations.
