Worldwide: Serviced apartment provider Urban Rest has launched Urban+, a new model designed to help BTR operators manage the lease-up phase of developments.
The initiative aims to integrate the flexibility of serviced apartments into BTR properties, offering a solution to generate revenue while securing long-term tenants.
With Urban+, the company aims to enable BTR operators the option to offer select furnished apartments to Urban Rest’s vetted corporate clients for mid to long-term stays. Guests, typically professionals on relocation or long-term projects, will have access to 24/7 guest support and flexible leasing terms.
Urban+ offers customisable parameters, allowing operators to set the length of stay, guest profiles, and income targets, with Urban Rest overseeing all aspects of operation from guest relations to furnishing enhancements.
The initiative also assists users with revenue generation: the model is designed to deliver returns above standard market rates, with Urban Rest charging a commission on bookings while operators retain additional income.
The project is being rolled out in the UK, Ireland, Australia, and New Zealand.
David Whelan, founder and CEO of Urban Rest, said: “The BTR sector is evolving, and operators need solutions that align with their long-term strategy while optimising lease-up.
“Urban+ provides a structured approach to revenue generation with vetted corporate guests, offering landlords an additional distribution channel without compromising their vision,” he added.
Urban Rest is actively seeking partnerships with BTR developers and operators.
