Bob W appoints Ward to board of directors

Europe: Tech-led serviced apartment operator Bob W has appointed Philip Ward as an independent non-executive director to its board.

Ward brings more than three decades of experience in real estate, investment banking and hospitality advisory to his role with Bob W. He will provide objective oversight and offer guidance on the company’s direction, ensuring that decisions align with goals as well as answer shareholder questions about operations. 

His career spans senior advisor roles with KSL Capital, CEO of JLL’s hospitality team for the EMEA region, managing partner for Brookfield Financial Corp, and more. 

“I’ve followed the impressive trajectory of Bob W for some time and have been consistently impressed by their unique blend of technology, sustainability, and hospitality expertise,” said Ward. 

“The serviced apartment model is evolving rapidly, and Bob W is at the forefront of this change – delivering flexible, design-led experiences that travellers love and investors trust. I’m excited to contribute to the next stage of the company’s growth journey.”

Ward’s appointment comes as Bob W recently signed its third property in Athens. 

Niko Karstikko, co-founder and CEO of Bob W, said: “Philip is one of the most respected names in European hospitality investment. His deep knowledge of real estate and his strategic insight into the hospitality sector will be invaluable as we continue to grow our footprint across key European markets. 

“Philip’s appointment further strengthens our ability to forge meaningful partnerships and execute on our ambitious vision for sustainable, tech-powered hospitality,” he added. 

Bob W currently operates a portfolio of more than 5000 units with properties in 17 cities across Europe and the UK.