UK/UAE: Serviced apartment company Cheval Collection has appointed Nick Pilbeam as chief commercial officer (CCO).
Pilbeam, who has more than 20 years of experience in the international travel, loyalty, tourism and hotel sectors, has taken the position of CCO after working as the commercial director for Queensway. He has also held positions at Avios and British Airways.
“This is an exciting time to join Cheval Collection and I look forward to working with the team as we drive the business forward,” said Pilbeam. “Serviced apartments have moved into the mainstream for guests and investors, who are attracted to their flexibility and operational efficiency. Cheval Collection’s 40 plus years as an owner and operator means that it has become a brand they can trust.”
Mohammed Alawadhi, managing director for Cheval Collection, added: “We are privileged to be working with someone of Nick’s calibre as we move into our next phase of expansion. Nick’s knowledge of both operations and the investor viewpoint gives him a thorough understanding of our sector. Nick’s experience in loyalty will also prove invaluable as we introduce our Cheval Discovery loyalty programme, part of the Global Hotel Alliance, across our properties this year. The programme will be an important tool to help us recognise our guests, as well as bolstering our marketing reach.”
Cheval Collection, which manages more than 1,000 units in the UK and Middle East, is pursuing future growth through management contracts.
Highlights:
• Cheval Collections has appointed Nick Pilbeam as the company’s chief commercial officer.
• Pilbeam brings more than 20 years of experience in international travel, tourism and hospitality to the role.
• Former roles include leadership positions at Queensway, Avios, and British Airways.
• Cheval Collection is expanding globally, managing more than 1,000 serviced apartment units with a focus on management contracts.
