EMEA: Investor-operator Frasers Hospitality has appointed Darryl Walker as commercial director EMEA, a newly created position in the team.
Walker brings more than 20 years of experience to the role, joining Frasers from edyn where he led the group’s global distribution strategy and oversaw a partner apartment network of more than 80,000 units worldwide.
He also serves as deputy chairman of the Association of Serviced Apartment Providers (ASAP), a position Walker has held for the past two years.
“I’m thrilled to join Frasers Hospitality, a brand with an outstanding global reputation and a clear commitment to quality and innovation,” said Walker. “I’m excited to help strengthen the commercial foundations of the business, work closely with our teams to create long-term value, sustainable growth, and build a happy and cohesive team to deliver results for the business now and into the future.”
Over the next 12 months, Walker will focus on enhancing online distribution and expanding Frasers’ market reach.
Rebecca Hollants Van Loocke, chief operating officer of Frasers Hospitality for EMEA, said: “Darryl’s appointment represents a significant step in the commercial evolution of our business. His deep technical knowledge, strong leadership and strategic mindset makes him the ideal person to elevate our commercial performance across the region. This newly created role is essential to aligning our resources, understanding our markets and sharpening our commercial edge.”
Highlights:
• Frasers Hospitality has appointed Darryl Walker as its first-ever commercial director for EMEA.
• He brings more than two decades of experience, most recently leading global distribution strategy at edyn and managing an 80,000-unit partner network.
• He also continues to serve as deputy chairman of the Association of Serviced Apartment Providers (ASAP), a role he has held for two years.
• At Frasers, Walker will focus on strengthening online distribution and expanding market reach over the coming year.
