Rivers joins Frasers Hospitality as EMEA head of marketing

EMEA: Anna Rivers has joined hotel and apartment operator Frasers Hospitality as head of marketing for Europe, Middle East and Africa (EMEA).

Rivers brings more than 18 years of experience across agency and in-house roles to her position with Frasers. 

She most recently served as head of marketing and CRM strategy for Viridian Apartments, where she spent more than five years. During this time, Rivers guided the group’s rebrand (formerly Flying Butler) and supported the launch of a second brand, Mura Living. 

Prior to this, Rivers served as marketing manager for scale up events business memcom in addition to roles with Bauer Media, MRM UK, among others. 

Her appointment closely follows that of Darryl Walker, who was named EMEA commercial director in July 2025. 

Walker said: “Anna has a strong track record in brand-building, strategic campaigns, and commercial growth, with award-winning work in the serviced apartment sector, including leading a full rebrand. We are excited to have her with us as we continue to build a world class commercial team for the region.”

Highlights:

• Frasers Hospitality has appointed Anna Rivers as head of marketing for EMEA.

• Rivers brings more than 18 years of experience across hospitality, media, and marketing organisations.

• She joins from Viridian Apartments, where she successfully led a rebrand and launch of Mura Living.

• Her appointment expands the EMEA leadership team and follows the appointment of Darryl Walker as commercial director earlier this summer.