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Germany/Austria: Serviced apartment and student housing operator smartments has promoted Martin Troppa to director of commercial, a newly-created role for the company.
Troppa joined smartments in January 2025 as director of marketing. In his new role as commercial director, he will be responsible for sales, marketing, and revenue management, as well as the service hub, IT and process management, and product development.
The smartments portfolio comprises 12 serviced apartment buildings and four student residences in Germany and Austria, offering flexible stays from one night to six months.
“Our focus is on further refining the existing structure and standardising management,” said Troppa. “We see significant potential, particularly in direct sales, segment management, and the further development of our product, which we are now strategically expansing.”
Jens Kindschuh, CEO of smartments, said: “We are continuing on our chosen path and strategically developing our commercial structure. The close integration of sales, marketing, revenue management, and product remains a key lever for managing growth in a structured way and sustainably improving our commercial performance.”
Highlights:
- smartments has promoted Martin Troppa to the newly created commercial director role, overseeing sales, marketing, revenue management, IT, and product development across its portfolio.
- Having joined smartments in January 2025 as marketing director, Troppa now leads integrated commercial functions supporting serviced apartment and student housing operations in Germany and Austria.
- The smartments portfolio includes 12 serviced apartment properties and four student residences, offering flexible accommodation stays ranging from one night to six months.
