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UK: Flexible living operator Urban Rest has appointed Richard Jones as the company’s UK and Ireland general manager.
Jones brings 30 years of experience to his role with Urban Rest, having previously led openings across EMEA for Sonder as well as franchise performance across the UK and Ireland for IHG.
At Urban Rest, Jones will be oversee the company’s footprint in London and Dublin. His appointment comes as Urban Rest doubles its portfolio in the last 12 months.
“I’m so looking forward to being part of Urban Rest’s growth, especially at such a pivotal moment,” said Jones. “Having watched the brand go from strength to strength, and with corporate housing evolving globally, I look forward to driving continued growth in London and beyond as we enter our next stage of expansion with our property partners.”
David Whelan, founder and chief executive officer of Urban Rest, added: “Europe, and London in particular, has been central to our global growth strategy. Over the past three years, we’ve expanded our portfolio across the city in partnership with leading property owners. With rising corporate demand and the continued growth of flexible living and BTR spaces, London will remain a key focus for us. Richard’s expertise will ensure we scale with precision while staying true to our commitment: bringing joy back to the way people travel for work.”
Highlights:
• Urban Rest has appointed Richard Jones as UK and Ireland general manager, bringing 30 years of hospitality experience.
• Jones previously led Sonder’s EMEA openings and oversaw IHG franchise performance in the UK and Ireland.
• He will manage Urban Rest’s growing presence in London and Dublin, following the company’s portfolio doubling in the past year.
• Urban Rest CEO David Whelan said London remains central to the company’s European growth strategy, with rising demand for flexible living and corporate housing.
