EMEA: Luxury serviced apartment operator Cheval Collection is approaching 1,000 units across its 14 properties, with plans for further expansion.
Since Lexham Gardens by Cheval Maison opened in London in 2021, the company has added 500 units to its portfolio.Â
The opening of Cheval Maison – Expo City Dubai will push the company beyond 950 units, and the group will also make its debut in Saudi Arabia in 2027 with Cheval Ladun Living in Riyadh.
Additional properties are set to be announced later this year. Cheval said it is currently in discussions with investors and developers across the UK, Europe, and the Middle East.
Daniel Johansson, director of development and acquisitions at Cheval Collection, said: “The serviced apartment sector is now firmly in the mainstream for investors considering a move into hospitality. Our brands offer luxury products with efficient operations; the best of both worlds for owners looking to enter or expand in the sector.
Cheval Collection has also become Europe’s first serviced apartment operator to join the Global Hotel Alliance’s loyalty programme, GHA Discovery.
Johansson added: “We believe that serviced apartments are being considered in the same space as hotels by both owners and guests and being part of a loyalty programme means that we can offer everything which goes along with that. The programme will reward guests, but also create another route for feedback, ensuring that we can continue to improve our offering.”
