UK: Spanish operator Líbere Hospitality Group (LHG) has signed an agreement to manage its first property outside of southern Europe, located in London.
The 44-unit property on Edgware Road near Paddington will operate under the Líbere brand. It is housed in a refurbished Victorian building.
When it opens in May, Líbere London Edgware Road will join more than 50 properties of more than 1,900 units within the Líbere portfolio.
16 additional launches are scheduled for 2025, representing a 135 per cent increase compared to 2024. The group’s total pipeline stands at 3,000 units.
Antón de la Rica, co-CEO of LHG, said: “We are pleased to be taking this significant step in our international expansion. London is an iconic city for both business and leisure travel. We believe that our tech-enabled, operationally efficient model can deliver real value in a market that is both dynamic and highly competitive.”
John Harrington, head of real estate acquisition for the UK and Ireland at LHG, added: “Choosing London aligns with our strategy to prioritise high-demand UK, Irish andEuropean cities, where our business model can scale efficiently. We see sustained demand for short- and medium-term stays in the capital, particularly among business travellers, digital nomads, and relocation clients, all segments where LHG has already demonstrated strong performance in other markets.”
Highlights:
• Líbere London Edgware Road will open in May 2025, marking LHG’s UK debut.
• The 44-unit property is located near Paddington Station in a refurbished Victorian building.
• LHG now operates more than 50 properties and plans to launch 16 more in 2025.
• The company’s pipeline exceeds 3,000 units.
