UK: Digital hospitality platform NUMA has expanded in the UK with a launch this summer in Brighton, its first in the coastal city.
Located at 17 Jubilee Street, NUMA will takeover the former MyBrighton Hotel in partnership with NWH Group. Set to include 84 units and 172 beds, the site will be updated with NUMA’s propriety tech and is scheduled to open this summer.
Steph Thrasyvoulou from NWH Group, said: “We are thrilled to work alongside NUMA on this exciting project in Brighton. This partnership represents our shared vision of transforming hospitality by revitalising iconic properties, in prime locations by integrating cutting-edge technology and NUMA’s forward-thinking approach.”
Philipp Rohweder, senior advisor real estate at NUMA Group, added: “Brighton, with its vibrant cultural scene and coastal charm, is a perfect fit for NUMA’s innovative hospitality model. As a favourite destination for both domestic and international travellers, Brighton strengthens our footprint in the UK and demonstrates our commitment to bringing modern, digital-first accommodations to the country’s most exciting locations.”
Henry Jackson, head of hotel brokerage at Knight Frank, said: “We are delighted to have acted on behalf of NUMA Group on this transaction. Brighton is one of the UK’s most dynamic hospitality markets, and NUMA’s entry here demonstrates their understanding of the demand for modern, guest-centric accommodations. This property’s prime location and NUMA’s innovative approach will undoubtedly make it a landmark destination for travellers to Brighton.”
NUMA is targeting additional UK cities including Manchester, Bristol, Belfast, Edinburgh and Glasgow.
Highlights:
• NUMA Group will launch its first coastal UK property in Brighton, transforming the former MyBrighton Hotel.
• The project is in partnership with NWH Group.
• It will feature 84 units and 172 beds, fully integrated with NUMA’s proprietary technology.
• NUMA plans further UK expansion into cities such as Manchester, Bristol, Belfast, Edinburgh, and Glasgow.
