US: Sonder Holdings Inc. the global hospitality company with a portfolio of hotels and apartments, has strengthened its presence on the GDS.
Sonder has introduced a dedicated code, SS to the Global Distribution System (GDS), which will make it faster and easier for agents to search for the availability of rooms and apartments on two of the leading reservations systems for the travel industry; Sabre and Amadeus.
Traditionally, serviced apartments have had a hard time on the GDS as the systems find it hard to adapt to apartment-style bookings. This is a timely move as Sonder grew corporate travel accounts to nearly 400 in Q2 2022, up from 250 the previous quarter, and quadrupled them during the first half of this year.
The move will improve Sonder’s accessibility on the GDS and ease the process for corporate travel bookers. To make the change, Sonder partnered with RateGain Travel Technologies Limited, which has the Connectivity Switch platform, the single largest global processor of electronic hotel transactions.
Chinmai Sharma, president – Americas at RateGain said: “Partnering with Sonder will give their inventory the broadest exposure to all distribution channels, including the top GDS platforms, at a time when demand for corporate travel is rebounding, and business travellers are seeking new accommodation options which break the mould of a traditional hotel.”
Sonder’s apartments offer space to work, with fully-equipped kitchens, living rooms, multiple bedrooms and en-suite laundry. Sonder guests can use the app to check-in themselves and have access to instant support 24/7.
Sonder offers both hotel and apartment style properties in more than 40 markets worldwide, including New York City, London, Dubai, Paris, Toronto, and Philadelphia.
In June this year Sonder added the Business Bay property in Dubai. It recently went though a restructure cutting corporate jobs to increase cash flow and continue with growth.
