Europe: Montpellier-based aparthotel operator Appart’City has partnered with revenue management company IDeaS to support its portfolio of 90 properties.
Appart’City is undergoing a phased roll-out of IDeaS’ G3 RMS features. When complete, it will help to automate manual tasks such as managing rates across a mix of inventory and different lengths of stay.
For example, Appart’City will gain access to automated pricing recommendations based on demand patterns, competitor pricing and other market factors.
Additional features such as pricing by room or unit type, and IDeaS’ Last Room Value inventory controls, will enable Appart’City to optimise revenue across a mix of long and short-stay demand.
Michael McCartan, area vice president, EMEA, IDeaS said: “Appart’City is an innovative, market-leading organisation and we couldn’t be more pleased to welcome them to the IDeaS community. With the rising demand for aparthotels and serviced apartments in Europe, operators who embrace sophisticated tools like G3 RMS are well-positioned to see substantial improvements in RevPAR, length-of-stay performance, operational efficiency, and overall productivity. We are excited to partner with Appart’City and look forward to seeing the continued growth of their business.”
Pierre-Alain Trehan, director of revenue management and global distribution, Appart’City said: “The implementation of IDeaS G3 RMS promises to be a transformative change for us. The system has improved our efficiency and allows us to make more nimble strategic moves as market conditions shift. The recent investments we’ve made in technology are substantial, and we appreciate the expertise and guidance from the team at IDeaS as we strive for continued growth.”
Appart’City operates 12,000 units predominantly in France, as well as Switzerland and Belgium.
