UK: edyn Group has partnered with SiteMinder to help fuel its pan-European growth plans.
edyn is now using SiteMinder’s platform to reach travellers in more European markets, through more than 400 distribution channels that include OTAs and vacation rental booking sites. In addition, the hospitality group has made its own extended-stay platform available as a distribution channel to other serviced apartment providers that use SiteMinder.
Darryl Walker, director of distribution and supply at edyn, said: “Having worked with SiteMinder extensively in the past, it’s the reliability of their technology and the choice they provide that is so appealing. With the option of more than 400 distribution channels to distribute our inventory through, SiteMinder will be central to powering the growth of all edyn brands in coming years, and will ensure that we are more accessible to all travellers. This is crucial as our offering develops and expands.”
SiteMinder’s global vice president of enterprise Karla Brooklyn said: “It’s a privilege to be aligning with a visionary hospitality group such as edyn, which has always challenged traditional category conventions and been committed to creating urban sanctuaries for the modern traveller. Across Europe, as travel recommences, the hybrid home-meets-hotel concept offered by edyn’s Locke and SACO brands will be particularly relevant and we look forward to helping them connect with a wide range of new guests, and expand into new markets to meet traveller demand for more spacious, self-contained accommodation.”
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