Worldwide: Operator Frasers Hospitality will deploy the SynXis Retailing solution by Sabre Hospitality to enhance its retail strategy.
SynXis Retailing provides hospitality operators the ability to sell products and services such as F&B, activities and experiences, and more.
The technology was piloted at a Frasers’ property, which reported a “significant increase in ancillary revenue. It also works with the existing SynXis Booking Engine which offers a personalised booking process and guest experience.
Mark Chan, chief operating officer of Frasers Hospitality, said: “Our longstanding partnership with Sabre Hospitality has been instrumental in our success, and we are excited to embark on this new chapter with SynXis Retailing. We look forward to leveraging Sabre Hospitality’s latest solutions to analyse guest preferences and personalise our offerings as part of our purpose and commitment to curate and enrich guest experiences.”
Scott Wilson, president of Sabre Hospitality, added: “We are thrilled to partner with Frasers Hospitality in revolutionising the guest experience and driving revenue growth through SynXis Retailing. This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavour, as it allows hospitality companies to not only offer accommodation but also to curate personalised experiences and ancillary services tailored to individual guest preferences.”
