Germany: Operations and guest experience platform LIKE MAGIC has appointed Adrian Schmidt as senior product owner.
Schmidt most recently held the position of VP – digital development and strategy at HR Group, where he was responsible for implementing digital solutions and enhancing the guest experience at over 150 hotels across Europe.
At LIKE MAGIC, Schmidt will oversee the platforms development from both a strategic and operational perspective.
Speaking about his appointment, Schmidt said: “LIKE MAGIC offers a unique, innovative and holistic approach to solving some of the most persistent challenges in the hospitality industry.
“To join at such a pivotal time for the company is hugely exciting. Having worked extensively on a huge range of digital transformation projects across the industry, I understand the impact that intuitively-developed technologies can have on both guest experiences and operational workflows. I’m really looking forward to working with the talented team at LLIKE MAGIC, developing and implementing strategies that will keep the platform at the cutting edge of hospitality tech.”
Markus Feller, CEO at LIKE MAGIC, added: “Adrian’s deep understanding of technology and digital transformation in the hospitality industry means Like Magic is now primed for rapid growth. Adrian has consistently demonstrated his ability to drive impactful digital initiatives that enhance both guest experiences and operational efficiencies – aligning perfectly with LIKE MAGIC’s mission to revolutionise the hospitality sector.
“I have no doubt that his leadership and vision will be instrumental to LIKE MAGIC’s ongoing success, as we continue to push the boundaries of what technology can achieve in hospitality,” said Feller.
Schmidt’s appointment comes after LIKE MAGIC won the Innovative Use of Technology award at the 2024 Serviced Apartment Awards last month.
The platform brings a booking engine, guest platform, employee interface and monitoring tools all into one place.
