UAE: Five-star property Marriott Executive Apartments, Dubai Creek has partnered with mobile F&B ordering platform IRIS to support in-room dining.
The IRIS platform will enable Marriott Executive Apartments, Dubai Creek to provide a digital ordering experience to guests, including the option to browse, order and pay for items and services.
It can offer customised recommendations for guests, allowing the team to enhance and adjust menu items to align with personal preferences. The integration with the property’s point of sale (POS) system allows orders to be delivered directly to the kitchen, eliminating the possibility of human error in order processing and improving accuracy.
Saad Al-Ghamdi, multi-property general manager from Marriott Executive Apartments, Dubai Creek, said: “In response to an evolving market where guests are increasingly turning to online delivery apps, we sought to offer a superior in-room dining alternative. IRIS’ mobile dining app provides the same user-friendly journey with upselling functionality and vivid imagery, ensuring a fresher, quicker, and higher-quality in-room culinary experience for our guests.
“With IRIS, we have the opportunity to provide an extensive range of tailored menu options, easily editable for seasonal changes and the rotation of daily specials. The digital menus not only match the ease of delivery apps but also allow us to communicate new options effectively to our guests,” he added.
Graham Rushin, VP sales and marketing at IRIS, said: “Marriott Executive Apartments, Dubai Creek has recognised the importance of embracing new technology, and maximising the revenue potential from their F&B operations with mobile dining. With high occupancy, this is an opportune avenue to take to help the hotel boost revenue from other areas of their business.
“And with mobile dining comes the added benefit of freeing up staff time so we’re confident they’ll enjoy a multitude of resource savings and incremental revenue through the app especially with the marketing plans they have in place to drive guest uptake. They’ll be promoting the app through QR codes in every apartment, signage in elevators, inclusion in guest newsletters, and on social media. We wish them every success!”
