UK: SilverDoor has partnered with TRIPBAM, a provider of hotel benchmarking, analytics and contract auditing capabilities to the corporate travel market.
The agreement will give travel managers who use TRIPBAM’s rate re-shopping tool access to SilverDoor’s global portfolio of serviced apartment inventory.
As part of the integration of TRIPBAM’s software with SilverDoor’s proprietary API, TRIPBAM clients will be able to identify travellers who have booked long-term stays and move them to SilverDoor serviced apartments.
“This new partnership with SilverDoor will give TRIPBAM clients the ability to better serve their organisations by bringing accommodations appropriate for longer stays into their hotel programmes,” said Peter Grover, TRIPBAM managing director for Europe. “Beyond the benefit of providing savings, this agreement promises to enhance traveller satisfaction and confidence post-pandemic and also expands TRIPBAM’s offering to the non-GDS environment.”
Recent changes in travel patterns and behaviours owing to COVID-19 have created new demand among business travellers for long-stay properties and accommodation with kitchens, larger floorplans and fewer shared spaces to better support post-pandemic travel. TRIPBAM’s own analytics data has found the average length of stay for business trips has increased by an extra day on average compared to 2019.
“SilverDoor’s partnership with TRIPBAM symbolises another leap forward for the serviced apartment sector,” said SilverDoor Group CEO Stuart Winstone. “Bringing apartments into the competitive hotel re-shop market, SilverDoor can demonstrate to corporate travel buyers the cost advantages of serviced apartments and the tangible benefits they provide for long-stay business trips in the post-COVID world.”
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