UK: Mattress maker Simba has partnered with London serviced apartments brand Cuckooz, for “the ultimate home-from-home travel experience”.
Simba and Cuckooz have announced that each of Cuckooz boutique serviced apartments (across their five east London locations) will feature the Simba Hybrid mattress – 2018’s winner of the Product of the Year awards.
As Cuckooz prepares to open two new locations, each apartment will also feature the Simba Hybrid Duvet, Hybrid pillows, sleep spray and Simba slippers.
Charlie Rosier, co-founder of Cuckooz said: “Unfamiliar settings can impact the quality of rest you get, which ultimately impacts your productivity and effectiveness at work. This is why every Cuckooz apartment has been meticulously crafted with both style and substance in mind – ensuring you feel at home the moment you walk through the door.”
“In just over 12 months Simba has completely rejuvenated the sleep sector. Like us, they put innovation, design and the customer at the heart of everything they do. A good night’s sleep is one of the key ingredients to leaving happy the next day. We’re really confident that this partnership will remove the elusiveness of sleep that people can sometimes face when away,” she added.
James Cox, CEO and co-founder of Simba, said: “One of the key things that resonated with us was a shared mission to innovate rather than replicate. Cuckooz are raising the bar in hospitality by standing out from the crowd and prioritising innovation. We’re delighted to be partnering with them.”
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