West London aparthotel opportunity brought to market

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Chiswick aparthotel
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UK: A five-storey aparthotel development opportunity in Chiswick, west London, has been brought to market by Saxbury and Christie & Co.

The proposed scheme would see a new aparthotel (C1) on a site 50 metres from Chiswick High Road and 100 metres from Chiswick Park underground station. The site is being brought forward by real estate investment and development asset manager, Portobello Trust.

Benefitting from the adjacent Chiswick Green Regeneration Project, full planning consent was granted in March 2023 by the London Borough of Hounslow for the construction of “a five-storey building with basement to provide a mix of commercial, retail and residential use, comprising eight flats, eight office units with terraces, two retail units and a gym in the basement”.

Scope for change of use could see an 118-unit aparthotel scheme constructed on the site, subject to the necessary planning consents. Amenities would include a gym, communal working space and a welcome lounge.

The site sits within the Turnham Green Conservation Area and benefits from dual access – from Acton Lane and Essex Place. The area immediately surrounding the property will comprise high-quality new-builds with significant public realm improvements.

The area benefits from close proximity to Chiswick Business Park (Paramount Pictures, PepsiCo, IMG) and the Golden Mile (GSK, Sky, Sega).

“We are very excited about this potential aparthotel scheme in Chiswick as we have seen a lack of supply of legitimate short-term accommodation in this area,” said Adam Lowenthal, founding partner of operational real estate agency Saxbury. “This is in spite of the high level of demand coming from corporates at Chiswick Business Park and along the Golden Mile.”

Saxbury is launching this opportunity with joint agents Christie & Co and is inviting interested parties to submit proposals to acquire, lease or manage (HMA) the asset.

Craig Millward, director of corporate hotels at Christie & Co, said: “Sites as prime as this, which are suitable for hotel development come around rarely so it’s perhaps not surprising, even in the current challenging funding climate, that we have already seen competitive demand from hotel owner operators interested in acquiring the site as well as from international flags to badge the asset.”

Patrick Ruddy, director of Portobello Trust, said: “Portobello Trust has a track record of delivering mixed use schemes in London’s Prime Villages. Chiswick presents an opportunity to acquire an asset that benefits from a substantial planning consent, suited to a variety of uses. The development will complete the regeneration of the micro-location, delivering high quality and sustainable new build property along with an enhanced public realm in close proximity to Chiswick Park Station and Turnham Green.”

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