Wyndham breaks ground on Project ECHO

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US: Wyndham Hotels & Resorts has started the construction of its new extended stay brand, Project ECHO in Plano, Texas.

The first hotel is in Plano, Texas, a few miles north of Dallas and close to shopping, dining, and outdoor activities. There are 72 hotels in the pipeline.

The purpose-built, 124-room Project ECHO offers both single and two room apartments with kitchenettes, as well as public spaces guests can use such as a lobby, fitness centre and laundry room. 

Geoff Ballotti, president and chief executive officer, Wyndham Hotels & Resorts said: “This is a milestone moment for Wyndham, as we break ground on our first hotel under this innovative, extended stay hotel brand. Demand for extended stay accommodations continues to surge as interest continues to grow among both guests and developers. As the nation’s leader in economy and midscale hotel accommodations, this is the ideal time to introduce a cost-friendly and all new-construction brand, starting with this important and growing Texas market.”

The hotel is owned by Gulf Coast Hotel Management and is expected to open in the second half of 2023.

Ian McClure, chief executive officer, Gulf Coast Hotel Management said: “This new development will offer a modern, extended stay product with all the conveniences of home for both leisure and business travellers visiting north Texas. We were attracted to Wyndham for this project due to their expertise, and how this new brand is custom-designed with the developer in mind.”

Wyndham Hotels & Resorts has approximately 9,000 hotels across more than 95 countries. 

In April it was announced that Sandpiper Hospitality would manage 25 of the new ECHO hotels.

For more information on the new brand click here 

 

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