Reading Time: 3 minutes Each month “JJ”, SAN’s very own secret hotelier, brings us the ups and downs he encounters in his most ambitious challenge to date, the launch of a new aparthotel brand.

Reading Time: 5 minutes With the Covid-19 coronavirus spreading around the world, governments are battling to protect health care systems and limit the potential for social unrest by pumping billions of dollars, euros and other currencies into their economies. Businesses, including hotels, restaurants and bars are having to close their doors, with millions of

Reading Time: 10 minutes SAN editor George Sell looks at some of the key trends that will shape the global serviced apartment and aparthotel sector in 2020. • I SHOULD CO CO Co-living and co-working are two sectors which have very rapidly moved from being left-field products for a marketeer’s dream audience of trendy young

Reading Time: 5 minutes Jan Winterhoff, director of hotel development at GBI AG, talks to SAN about the German serviced apartment sector and the company’s international expansion plans. • When did GBI first become involved with the serviced apartment/extended stay sector, and what was the initial motivation to enter the market? “GBI AG is

Reading Time: 7 minutes • What made you start the Prime Residential business? “I grew up in Cairo, then moved to Washington DC for college. In total, I spent seven years in the US where I received my Bachelor of Business Administration from the George Washington University and a Masters degree in Marketing, PR

Reading Time: 5 minutes The mainstream hotel chains are renowned for their constant stream of new brands, each promoted as the answer to the needs of a new demographic trend. In the serviced apartment world, this trend has been much less pronounced but the last 12 months has seen seen a flurry of branding