Features

Branding in the serviced apartment sector

Reading Time: 5 minutes The mainstream hotel chains are renowned for their constant stream of new brands, each promoted as the answer to the needs of a new demographic trend. In the serviced apartment world, this trend has been much less pronounced but the last 12 months has seen seen a flurry of branding

Editor’s Comments

China crisis

Reading Time: < 1 minute But that is not deterring serviced apartment operators who firmly believe there is huge untapped potential in the country. Frasers goal is to reach 7,000 units in China by 2019. Ascott is aiming for 20,000 by 2020 and has teamed up with Vanke, one of China’s largest developers,  to help

Editor’s Comments

China Serviced Apartment Investment and Expansion Conference

Reading Time: 3 minutes The second China Serviced Apartment and Investment and Expansion Conference,  attended by 80+ delegates,  was designed to detail the transformation of serviced apartments in China and help identify the opportunities and risks for aspiring owners, investors, and operators. The event was opened by Marc Hediger, CEO of Lanson Place Management,

Features

Serviced Apartment Expansion Summit 2013, China Review

Reading Time: 7 minutes Day One: Travelling to the conference, I was looking forward to discovering more about this burgeoning sector and whether the Asian serviced apartment and extended stay sector was experiencing similar challenges and successes to the European marketplace highlighted at the International Serviced Apartment Summit incorporating Extended Stay held earlier in