Reading Time: < 1 minute
Hosted by George Sell, editor-in-chief, IHM
[Sponsored by IMS]
This session will cover:
- How to attract new leisure customers
- How to balance leisure v business for optimal occupancy and profit
- Inspiring customer loyalty and attracting repeat guests
- Alternative distribution channels
- How to market to the leisure guest
- Working with partners
- The importance of a brand
- And more
Contributors:
- Robert Alley, COO, Roomzzz
- Robert Speirs, marketing manager, Cheval Collection
- Giovanni Valenti, VP of operations, Fellows House Cambridge
