Sept 16th: 14:00 – 15:00hrs BST – What is the value of a brand?

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Hosted by George Sell, editor-in-chief, IHM

[sponsored by IMS and Corporate Housing Factory]

The session will cover the value of a brand in the serviced apartment and extended stay sector to the following groups of industry stakeholders:
• Owners
• Operators
• Investors
• Lenders
• Guests
• Travel buyers
• Agents

Innovators joining the discussion will be:
Daniel Johansson, Director of Development and Acquisitions, Cheval Collection
Emily Newman, Co-Founder, NewDog PR
Deepesh Thakrar, Senior Director Debt Finance, OakNorth Bank

Sam Aycock, Senior Associate – European Living, Hines

George Panayiotou, Director, Panayiotou Capital

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