Colliers – MEA Serviced Apartment Markets & Guest Experience Index

In this paper we examine the serviced apartment markets within the Middle East and Africa (MEA) region, paying particular attention to the growth in popularity of the concept, the rise in the sale of units as branded residences, the market dynamics in respective markets, and key performance indicators. We also look at guest experiences through online serviced apartment ratings collected by Olery, as well as review the latest legal trends contributed by legal specialists Al Tamimi & Company. Overall our report aims to be an informative synopsis of the regional serviced apartment market, with our analysis touching upon a number of key stakeholder questions including; What are the drivers of price premiums for branded residences? Is there a significant potential of developing serviced apartments in Africa? What are the key performance indicators of serviced apartment properties across cities in the region? What are the key legal considerations for a developer when deciding to sell individual serviced apartment/ branded residence units? By answering these questions, we provide key information to the key issues/ trends pertaining to this growing concept within the hospitality industry.