The charter is the result of the UK sector’s first moves to introduce clear definitions to an industry which has huge potential but is still regarded as fragmented, with poor consumer and investor awareness. It was unveiled at the Serviced Apartment Summit 2014.
There is some degree of confusion as to how the Serviced Apartments / Extended Stay sector is defined. This document summarises the consensus of the major players operating in this sector in an attempt to create some degree of uniformity. There are two ends of the spectrum, with aparthotels having been derived from the hotel sector and corporate housing from the residential / real estate sector.
If your company is interested in being a signatory to the charter, please email your company details and a high resolution image to info@servicedapartmentnews.com