Reading Time: < 1 minuteAustralia: Accor will open the new-build Sebel Parramatta in Western Sydney this summer, located on Victoria Road.
Reading Time: 4 minutesMiddle East: The escalation of geopolitical events across the Middle East has caused severe travel disruption. Local authorities and operators respond.
![[credit: via unsplash]](https://servicedapartmentnews.com/wp-content/uploads/2026/01/solen-feyissa-Aj7cDaR6QXs-unsplash-scaled.jpg "solen-feyissa-Aj7cDaR6QXs-unsplash")
Reading Time: < 1 minuteFrance: Hospitality group Accor has launched an ALL Accor booking app within ChatGPT, allowing travellers to search for hotels, compare rates and complete bookings via the group’s website.
Reading Time: < 1 minuteUK/Germany: Philip Lassman has joined tech-enabled hospitality platform NUMA as managing director for UK and Ireland.
Reading Time: < 1 minuteFrance: The 76-unit Adagio Access Bordeaux Pessac Aparthotel has opened as the first aparthotel in partnership with the Sergic Group.
Reading Time: < 1 minuteAustralia: Serviced apartment property The Sebel West Perth Aire Apartments, located in Perth, has been sold to Capital Bay Investment Pty Limited for $18.88 million.
Reading Time: 2 minutesIndonesia: Luxury hotel chain Swissôtel, owned by Accor, has debuted its Swissôtel Living brand in Asia with the opening of Jakarta Mega Kuningan.
Reading Time: < 1 minuteUK: Third-party operator RBH Hospitality Management has been appointed to manage the Aparthotel Adagio London Sutton Point.
Reading Time: < 1 minuteFrance: Aparthotel brand Adagio, part of Accor, has appointed Sophie Mestiri as chief human resources officer and member of the executive committee.
Reading Time: 2 minutesEurope: An HVS survey of the serviced apartment market in Europe reveals profitability has returned to pre-pandemic levels, driving by strong leisure demand.
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