
Reading Time: 2 minutesWorldwide: Global hospitality brand Millennium Hotels and Resorts has relaunched its loyalty program MyMillennium and introduced MyMillennium BIZ.

Reading Time: < 1 minuteUK: Aparthotel brand room2, owned by developer and operator Lamington Group, has introduced a loyalty program The Hometel Club.

Reading Time: 2 minutesUK: Results from the 2024 Annual Travel Survey Report by Cheval Collection reveals that 72 per cent of travellers are planning at least three leisure trips over the next year.
Reading Time: < 1 minuteWorldwide: Serviced accommodation provider Synergy Global Housing has joined Ascott Star Rewards (ASR), the global loyalty program of The Ascott Limited.

Reading Time: 3 minutes[SPONSORED CONTENT] Billy Hughes, area general manager UK and Ireland at The Ascott Limited, explores the importance of loyalty programmes in driving repeat business and increased revenues.

Reading Time: 2 minutesWorldwide: Hotel and aparthotel group TFE Hotels has transitioned to a new global member program following an update of its offerings and platform features.

Reading Time: < 1 minuteWorldwide: Serviced apartment group Cheval Collection has signed an agreement with Global Hotel Alliance, joining the organisation’s loyalty programme GHA DISCOVERY.