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Hosted by SAN editor – hospitality, Eloise Hanson.
The serviced apartment and branded residence market has experienced significant growth in recent years. As hotels seek to diversify revenue streams and tap into this growing market, many are exploring opportunities to develop and operate a longer stay offering.
You will discover:
– The trends driving demand for branded residences and the investment case for diversifying into extended stays
– Benchmarking and performance outlook of hotels vs serviced apartments
– Brand value and impact on pricing strategies
– Future outlook on development pipelines, market share, and role of independent operators
